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Satellite Radio News

Satellite Radio has become a very popular alternative to broadcast radio since its first release. It did take a while for the two competitors of satellite radio, Sirius and XM, to begin gaining customers. Equipment was expensive and bulky. There is also a monthly fee for the service, where broadcast radio is free. Satellite does have a few advantages against broadcast that helped it gain momentum more each year. There are very few channels on satellite radio that have commercials. This is very similar to premium cable television like HBO or Showtime…they cost extra but have no commercials.

Another great feature Satellite Radio offers is quality that you cannot find in broadcast radio. Satellite radio is a digital signal that sounds cleaner and has virtually no static because with digital signals you either have close to full quality or nothing at all. Satellite also offers coast to coast coverage so you do not have to search for a local station when you travel.

Recent technology moves have helped the receiver end of satellite radio tremendously. Car manufacturers now offer satellite equipment built in to new cars so that there is nothing to buy, just the monthly service fee. Some car companies like GMC only offer XM capability, but many companies offer you to choose either but not both. Car manufacturers also offer much more high end stereos that can utilize the benefits of a digital signal. They use this as a sales pitch to show how good their stereos really are.

Satellite does have new competition that is broadcast for free like analog radio. HD Radio will be broadcast by many local stations in the near future offering better quality than satellite radio. This is much like television stations that broadcast HD TV locally. There are still commercials, but clear sound and music information about artists is available by any HD Radio equipped stereo. Only the future will tell if people are willing to shell out the dough to avoid commercials.

A Bad Buzz – What Happens When Online News Goes Negative

In this age of instant gratification and the viral spread of news, what can you do when your company’s reputation takes a hit from negative social media? Online media monitoring is key in keeping unfair criticism in check.

Instantaneous criticism – on blogs, in tweets, via Facebook or featured on YouTube – are changing the face of public relations and corporate communications today. Traditional journalists are bound by professional ethics; the desire to write articles that are fair, balanced and well sourced; and legal standards that ensure individuals and companies have recourse against libel and slander. But today’s “citizen journalists” often don’t follow those standards, and as we’re seeing more frequently, they believe the rules don’t necessarily apply to them. Many of them have their own agendas to promote and freely write about topics without having to present an unbiased point of view.

Take the recent story in Reuters about how Twitter, Facebook and YouTube are becoming “yet another front in beleaguered airlines’ public relations battle.” Instead of writing letters, sending e-mails or calling the airlines, unhappy travelers are venting their frustration through these channels in real-time -while stranded at the airport or stuck on a plane, where their rage is fresh.

So how can a company – like an airline – combat negative mentions from every corner of cyberspace? One method could be online media monitoring. While you may be aware of Google and Yahoo! free news alerts as tools to take the pulse of what’s being said about your company, these search services are not comprehensive as you may need them to be. Google and Yahoo! alerts catch only a fraction of the content on the web today, leaving you at risk to remaining oblivious about postings that could have a devastating effect on your business.

To ensure you’re not missing any mention of your company, you should consider working with an internet media monitoring service, which offers comprehensive monitoring of all traditional media and social media mentions. More importantly, however, an online media monitoring service should include real-time reporting and analysis capabilities that will help you get a better understanding of what’s being said, where and by whom. Having this data will enable you to quickly formulate messaging to react to unflattering references and to better prepare proactive messaging and businesses practices that will head off criticisms and negative press in the future.

Affiliate Marketing Tips: 5 Proven Channels for Increasing Traffic

To be successful with affiliate marketing, it’s essential to be good at building traffic. You can have the best product on the web, but if people don’t know anything about it – your sales will be limited, if not non-existent.

Traffic is what keeps sales alive and without it, your business will meet an early demise!

So how do you go about building traffic? The internet is full of offers to tell you in e-books, courses and systems that are available from so called ‘internet gurus’ who want to share their ‘secrets’ in exchange for a handful of your dollars. But you don’t need to spend time reading all about their theories. I’m going to share with you how you can drive targeted traffic to your website in this article. You won’t have to buy all that so called ‘insider information’ as it’s right here for you now.

Article marketing. Submitting articles to directories is one of the most widespread methods of gaining traffic. There are many sites that offer a page to submit your articles. You’ll need to create something of good quality to pass the reviewers on sites like EzineArticles.com, but the effort will be worth it as you could well get the most traffic from this higher quality sites. When you post your articles be sure to make the most of the bio or resource box at the end. You can add a link going back to your website with the use of an anchor text link. This will help your overall search engine results too.

Submit to directories. Google will count any directory submissions towards your site’s search rankings too. In addition, you could well gain some traffic from people browsing through these directories. For the best results, stick to the paid directories that offer a higher quality service than the large amount of free ones.

Write a press release. Press release sites come in two flavours – free and the paid ones. When you post your press release it will be distributed to news channels all over the web. By using the right press release sites, you could start a domino effect of being published over and over. This will build links back to your site, get your message out there and bring you back some traffic. Be sure to learn about how to create the most effective press releases before posting your first one.

Social media sites. Establishing a presence on Facebook and on Twitter can not only bring you back traffic, but it will give you some credibility. Use social bookmarking sites, posts comments on blogs and get involved in blogging tribes. You’ll gain a large amount of visitors if you approach this in an organised and goal based fashion.

Reciprocal links. Be picky but you can arrange with webmasters to swap links. This will provide you with another roadway to your site for traffic to travel down. Pick a site that has a higher PageRank than yours for the best results.