A Bad Buzz – What Happens When Online News Goes Negative

In this age of instant gratification and the viral spread of news, what can you do when your company’s reputation takes a hit from negative social media? Online media monitoring is key in keeping unfair criticism in check.

Instantaneous criticism – on blogs, in tweets, via Facebook or featured on YouTube – are changing the face of public relations and corporate communications today. Traditional journalists are bound by professional ethics; the desire to write articles that are fair, balanced and well sourced; and legal standards that ensure individuals and companies have recourse against libel and slander. But today’s “citizen journalists” often don’t follow those standards, and as we’re seeing more frequently, they believe the rules don’t necessarily apply to them. Many of them have their own agendas to promote and freely write about topics without having to present an unbiased point of view.

Take the recent story in Reuters about how Twitter, Facebook and YouTube are becoming “yet another front in beleaguered airlines’ public relations battle.” Instead of writing letters, sending e-mails or calling the airlines, unhappy travelers are venting their frustration through these channels in real-time -while stranded at the airport or stuck on a plane, where their rage is fresh.

So how can a company – like an airline – combat negative mentions from every corner of cyberspace? One method could be online media monitoring. While you may be aware of Google and Yahoo! free news alerts as tools to take the pulse of what’s being said about your company, these search services are not comprehensive as you may need them to be. Google and Yahoo! alerts catch only a fraction of the content on the web today, leaving you at risk to remaining oblivious about postings that could have a devastating effect on your business.

To ensure you’re not missing any mention of your company, you should consider working with an internet media monitoring service, which offers comprehensive monitoring of all traditional media and social media mentions. More importantly, however, an online media monitoring service should include real-time reporting and analysis capabilities that will help you get a better understanding of what’s being said, where and by whom. Having this data will enable you to quickly formulate messaging to react to unflattering references and to better prepare proactive messaging and businesses practices that will head off criticisms and negative press in the future.

Affiliate Marketing Tips: 5 Proven Channels for Increasing Traffic

To be successful with affiliate marketing, it’s essential to be good at building traffic. You can have the best product on the web, but if people don’t know anything about it – your sales will be limited, if not non-existent.

Traffic is what keeps sales alive and without it, your business will meet an early demise!

So how do you go about building traffic? The internet is full of offers to tell you in e-books, courses and systems that are available from so called ‘internet gurus’ who want to share their ‘secrets’ in exchange for a handful of your dollars. But you don’t need to spend time reading all about their theories. I’m going to share with you how you can drive targeted traffic to your website in this article. You won’t have to buy all that so called ‘insider information’ as it’s right here for you now.

Article marketing. Submitting articles to directories is one of the most widespread methods of gaining traffic. There are many sites that offer a page to submit your articles. You’ll need to create something of good quality to pass the reviewers on sites like EzineArticles.com, but the effort will be worth it as you could well get the most traffic from this higher quality sites. When you post your articles be sure to make the most of the bio or resource box at the end. You can add a link going back to your website with the use of an anchor text link. This will help your overall search engine results too.

Submit to directories. Google will count any directory submissions towards your site’s search rankings too. In addition, you could well gain some traffic from people browsing through these directories. For the best results, stick to the paid directories that offer a higher quality service than the large amount of free ones.

Write a press release. Press release sites come in two flavours – free and the paid ones. When you post your press release it will be distributed to news channels all over the web. By using the right press release sites, you could start a domino effect of being published over and over. This will build links back to your site, get your message out there and bring you back some traffic. Be sure to learn about how to create the most effective press releases before posting your first one.

Social media sites. Establishing a presence on Facebook and on Twitter can not only bring you back traffic, but it will give you some credibility. Use social bookmarking sites, posts comments on blogs and get involved in blogging tribes. You’ll gain a large amount of visitors if you approach this in an organised and goal based fashion.

Reciprocal links. Be picky but you can arrange with webmasters to swap links. This will provide you with another roadway to your site for traffic to travel down. Pick a site that has a higher PageRank than yours for the best results.

Cruise Etiquette – The Golden Rule of Cruising

I debated long and hard before I decided to post this article. However, after 70+ cruises we have come across just about every type of rude and inconsiderate behavior you can imagine. Unquestionably, some of you reading this may be offended. If so, I apologize in advance. I realize that when you are on a cruise, it is your vacation. But, it is everyone else’s vacation, too. Sometimes it is easy to forget the latter.

For the most part, “cruisers” are very considerate folks. Most people you encounter on a cruise are in a good mood, they are relaxed, and everyone is having a good time. That is exactly what cruising is all about. In fact, a cruise ship is probably one of the happiest places you could be. No doubt, this is part of the appeal of cruise travel. If everyone will follow a few simple guidelines (as outlined below), everyone can have a great vacation experience.

Guideline 1: Don’t “save” pool lounge chairs

This is a common problem on large cruise ships, especially in the Caribbean and Mediterranean. Imagine that you are looking forward to a day in the sun. You get to the pool early to get in some of those morning rays, and voila, all of the lounge chairs are “taken”, yet there are very few people in sight. Some guests head to the pool early in the morning, before breakfast, pick out the best lounge chair, plop down their towel, a book or flip-flops onto the lounger, then head to breakfast. Not only is this rude, it is prohibited on many cruise ships. On some ships, pool attendants may pick up your stuff and clear the lounge chair for another guest. If you need to use the restroom, or are only going to be gone from your lounge chair for a brief period, let someone nearby know (or inform one of the pool attendants/waiters).

Guideline 2: Be on time for dinner

This guideline only applies if you are dining in a “traditional” assigned seating/dining time. Let’s say you are seated at a table for eight and everyone shows up at 7:30 pm, right on time, all except for one couple. With only six people at the table, the waiter is going to wait until everyone is seated to take orders. You and the other two couples who showed up on time are a little peeved with the couple who drags in 15 minutes late. There are times when you or someone at your table may choose to dine elsewhere on the ship. If so, it is a good practice to let someone at your table know the day before that you will not be at dinner the next evening. If this is not possible, then you should at least call the Maitre’d before dinner to inform him that you will not be at dinner.

Guideline 3: Slamming doors

For all their engineering magnificence, one area that cruise ship designers tend to overlook is the noise generated from the cabin door when it slams shut. Because of the close proximity of cruise ship cabins, a stateroom door that slams shut can resonate through the walls and wake you from the deepest sleep. Some cruise lines are attempting to address this problem. On a recent Seabourn cruise, we noticed a small sheet included in our room key holder instructing guests on how to properly close a stateroom door quietly. That’s a good first step.

The problem of slamming cabin doors is magnified on the larger, mass-market cruise ships where you see more “first-time” cruisers and larger groups of people who don’t get back to their staterooms until after midnight. Balcony, or veranda, staterooms introduce an even greater occurrence of slamming doors. In addition to the potential for the heavy balcony door to slam shut, the “venturi effect” of the air coming from the ship’s HVAC system combined with the outside air from an open balcony door can cause the stateroom door to slam with such force that anyone standing in its way could actually be injured.

It is important that we all be conscious of the fact that other people may go to bed early, or be sleeping late. When closing your stateroom door, hold the handle in the open position and pull the door fully closed before releasing the handle. Then, gently pull the door toward you until you feel the latch mechanism engage.

Guideline 4: Noise in hallway

This is somewhat related to #3 in that it involves respecting the privacy and comfort of other guests resting in their cabins. I cannot count the times that we have been awakened by a group of people standing outside our cabin carrying on a conversation at full volume. Cruise ship walls are not as insulated as those in a hotel and sound can carry through them easily. It is impolite to stand in a hallway late at night (after 9:30 pm) or early in the morning (before 8am) and carry on a conversation. If you absolutely must speak in the hallway, at least lower your volume and be considerate of people sleeping or resting in their cabin. Also, if you are traveling with children, please keep them from running up and down the halls.

Guideline 5: Smoking

Cruise lines have rules and regulations regarding where smoking is allowed on the ship. This is both a comfort and a safety issue. Fire is the biggest threat to a cruise ship. New cruise ships are equipped with highly sophisticated fire detection and suppression systems. However, the best measure is to avoid a fire altogether. If you smoke, familiarize yourself with the smoking guidelines of the ship you are on. Your travel agent should be able to get smoking policies for the cruise line before you book your cruise.

Only smoke in designated areas of the ship where smoking is allowed

Never throw a cigarette butt overboard! The wind can easily blow a lit butt back into the ship on a lower deck and cause a fire.

Utilize the smoking lounge or cigar lounge

Do not smoke in your stateroom unless it is specifically allowed by the cruise line

Guideline 6: Moving Pool Deck Chairs At Night

So, it is midnight, after the show, and you and some friends decide to head up to the pool deck for star gazing. You and your group grab a few pool chairs and drag them across the teak wood deck to position them for your evening of relaxation under the full moon. What you may not realize is that someone’s cabin is located underneath that deck and the sound of chairs and tables scraping across the deck is amplified.

Guideline 7: Talking on cell phones

A cruise used to be a vacation from television, radio, the news and telephones. Those days are over, apparently. People have become so addicted to Blackberrys, iPhones and cell phones in general, that many cruise lines are now making it possible for you to use your cell phone on board. This is a huge step backward in my opinion. The general population has never been educated on how to use cell phones without infringing on the privacy of others. We have all been in restaurants where someone at a table nearby is carrying on a conversation at full volume where everyone in the place can hear it. If that is annoying in a restaurant, imagine how annoying it is when you are sitting on your balcony of your $300 a night cruise suite trying to enjoy the sound of the ocean only to be interrupted by someone on their balcony screaming into a cell phone.

Guideline 8: Don’t complain to fellow passengers

If a situation arises during your cruise that is not to your satisfaction, start by trying to resolve the situation with the front desk or customer service desk. It is impolite to complain to fellow passengers, making everyone you come in contact with aware of your problem. Why ruin their vacation? If you go through the proper channels with your complaint, most cruise lines will go out of their way to satisfy your requests. (Thanks to Dick for posting a comment on this below).

By following a few simple guidelines we can all have a much more enjoyable cruise vacation experience!